Aviva Campaign.
I would like to find out what would be the best way to influence members of the public to start saving their money with Aviva. The way I think was best to advertise this would be internet, this is because millions of use the internet and advertising Aviva on popular pages such as: Facebook, Twitter, Youtube etc..Would help make people notice Aviva.
Brief: to design a campaign to encourage young people to save.
How are you going to explore your target audience and attitudes to saving.
- Secondary | Old surveys: banks | advertising campaigns and saving.
- Primary | Age 8 – 12 yrs
13 – 16 yrs
17-20 yrs.
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