Jamie Howard

Creature Comforts.

Why do you think the Creature Comforts campaign was a success?

Because people like the idea of animation and animals with human’s voices combined.

What was the inspiration for this campaign?

The inspiration of Creature Comforts was seeing animals in the zoo.

Who was responsible for the initial film and for the advertising campaign?

Nick Park

How was the initial film devised?

Started as 5 minute films, more people liked it, carried on making more.

Who commissioned the advertising campaign?

The creative team of advertising agency GGK had seen the original Creature Comforts film and were hugely impressed by it.

Which of the creatures is the most memorable in your opinion? Why?

Haven’t watched it.

List 6 reasons why the campaign was such a huge success.

Because people found it funny seeing animals with humans voices

It stood out because it was unique than other programs

The sightings in the background

The design of the set

How the characters were made

The storylines that the characters say