Friday 13 July 2012

Creature Comforts

Jamie Howard

Creature Comforts.

Why do you think the Creature Comforts campaign was a success?

Because people like the idea of animation and animals with human’s voices combined.

What was the inspiration for this campaign?


The inspiration of Creature Comforts was seeing animals in the zoo.

Who was responsible for the initial film and for the advertising campaign?

Nick Park

How was the initial film devised?

Started as 5 minute films, more people liked it, carried on making more.

Who commissioned the advertising campaign?

The creative team of advertising agency GGK had seen the original Creature Comforts film and were hugely impressed by it.

Which of the creatures is the most memorable in your opinion? Why?

Haven’t watched it.

List 6 reasons why the campaign was such a huge success.
Because people found it funny seeing animals with humans voices
It stood out because it was unique than other programs
The sightings in the background
The design of the set
How the characters were made
The storylines that the characters say

ASA Poster

Creature Comforts

Jamie Howard


Creature Comforts.
  1. Because people like animation.
  2. was based on a short film
  3. Nick Park and Aardman Animations

Questionnaire Into Film Viewing


Questionnaire into film viewing


What Gender Are You? -
                                  
                              
Interests/hobbies? -


Music? -


Which film genre do you prefer?


Comedy [  ]  Action [  ]  romance [  ]


Favourite actor/actress? -


Who is your favourite actor/actress?


Favourite brand? (E.g. clothing) -


Do you play computer games? –

[  ] PS3 [  ] Xbox 360 [  ] PC [  ] I don’t play

Pie Charts For Survey

Information In Media Jobs





Script For Doritos Advert

Script for advert

(Camera panning up from ground with Alfie sitting on sofa playing on Xbox eating Doritos, drops them on floor)

Alfie: -shrugs- (goes on floor and picks them up, camera tracking downwards on him getting down.)
(Looks over at Xbox, camera zooms out to the Xbox whilst alfie is still in shot. And sees it’s made of Doritos, Reaches for controller (camera follows his hand), and controller has turned into a dorito.)

Alfie:What?! (uses one of the controls, camera switches to TV and the game does that control) he Shrugs shoulders and carries on playing.

Alfie: (Gets bored and walks off, out of door and goes to lock it, but key is dorito.) (walks off down street and film fades out onto the Doritos logo.)

Film Classification


10 Questions For An Interview In Film Editing

10 Questions For An Interview In Film Editing

1. Have you had any experience in film/video editing before?
2. What made you want to get a job in Editing?
3.  If you do, what do you specialise in?
4. What are your strengths?
5. What are your weaknesses?
6. Do you know how to work a computer?
7. Will you be able to organise all the files to edit? 
8. Are you okay under pressure?
9. Will you be ready to edit when we say?
10. Will you produce the best of your abilities? 

Poem Sound Effects

What passing-bells for these who die as cattle? – bells?
Only the monstrous anger of the guns. - gunshots
Only the stuttering rifles' rapid rattle – machinegun shots? 
Can patter out their hasty orisons.
No mockeries now for them; no prayers nor bells; 
Nor any voice of mourning save the choirs,
The shrill, demented choirs of wailing shells; 
And bugles calling for them from sad shires.
What candles may be held to speed them all? 
Not in the hands of boys but in their eyes 
Shall shine the holy glimmers of goodbyes. 
The pallor of girls' brows shall be their pall; 
Their flowers the tenderness of patient minds, 
And each slow dusk a drawing-down of blinds.
            Crying throughout the poem.

Aviva Campaign Brief

Aviva Campaign.

I would like to find out what would be the best way to influence members of the public to start saving their money with Aviva. The way I think was best to advertise this would be internet, this is because millions of use the internet and advertising Aviva on popular pages such as: Facebook, Twitter, Youtube etc..Would help make people notice Aviva.


Brief: to design a campaign to encourage young people to save.
How are you going to explore your target audience and attitudes to saving.
  1. Secondary | Old surveys: banks | advertising campaigns and saving.
  2. Primary | Age 8 – 12 yrs
                             13 – 16 yrs
                             17-20 yrs.

Friday 6 July 2012

Aviva Project Review

Aviva Project Review
For about 3-4 weeks we took part in a project by “Aviva” to make a campaign to persuade children to start saving money with Aviva. I wasn’t there for the majority of I wasn’t there for the majority of the time, but it was good to something different for a change, also it was good that we had the chance to take part. The bad points were that I didn’t really get a chance to get into the project because I was away most of the time.